Back in a time when COVID-19 restrictions still affected public life and large sporting events couldn’t take place with spectators, the photoshoots for the Red Bull Summer Editions – Cactus Fruit and Watermelon – were relocated to the studio. This setup allowed for full creative control and led to the development of playful miniature worlds, where tiny figures skate, bike, or surf across the vibrant cans, making a fine (model) figure in the process.

To enhance the sense of immersion and recreate the feeling of real outdoor action, lighting was carefully designed to mimic natural sunlight, casting realistic shadows and dynamic highlights that brought the scenes to life.

The set design for the Cactus Fruit Edition was created by Alin Bosnoyan, while Marcel Naubert developed the concept for the Watermelon Edition. Both brought their own unique visual language and a keen eye for detail to these imaginative, small-scale landscapes.